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Unlike detergents, the soaps and shampoo market was highly fragmented. There were about 15-20 brands, and it was difficult for any soap to get a sizable market share. Moreover, this market was less price sensitive. So, it was difficult for any company to sustain itself on price alone. Analysts felt that it would take years to change Nirma's brand image.

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Jun 06, 2013·SIZESPRODUCT 25 gm 125g 250g 500g 1000g 2000gNirma powder Nirma d.cake Super Nirma powder Super d.cake Nirma popular Nirma d.cake 19. RETURN AND WARRANTY There is no return policy as per theinformation given by customer careAhmedabad and other retailer stores This a consumable durable so there is nowarranty

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Washing Powder Nirma, Washing Powder Nirma - I am sure you have not only heard this jingle in the Nirma advertisement, but, you are very familiar with it. Today, it is the most popular detergent of the millions of housewives in India. The credit goes to Nirma as it has stood firm in the face of stiff competition from Surf, Surf Excel, Wheel, Henco and the like.

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Washing Powder 4ps - Free download as Powerpoint Presentation (.ppt / .pptx), PDF File (.pdf), Text File (.txt) or view presentation slides online. ... Free Bucket etc.. PROMOTION - NIRMA. NIRMA did not have a cost in its initial budget for advertising By the late 70s as televisions slowly started to spread into rural India, so did the Nirma ad ...

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Oct 19, 2016·Nirma relied on low cost technology, process and raw material. 3. Availabilityof nirma washing powder in different pack sizesie. 30gms, 200gms,500gmsand 1kg for different segment of population. Nirmaexpandits portfolio by includingfabric care product, personal product.

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Nirma - SlideShare

Feb 23, 2010·Driving the inspiration from its success in Detergent powder market, Nirma expanded its product portfolio by introducing Nirma Detergent Cake in 1987. The cake was launched keeping in mind the washing habits of rural India where limited use of bucket and more so of running water added to the wastage of washing powder.

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Sep 13, 2012·This Washing Powder (Nirma) was priced at almost one third to that of the competitor brands, resulting into instant trial by the consumers. Owing to its unique environment-friendly, phosphate-free formulation, the consumers became loyal to this brand, helping it to over-take the decadesa old brands, in terms of volumes.

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