COLGATE-PALMOLIVE: CLEOPATRA IN QUEBEC by myra karina- colgate palmolive cleopatra soap ,COLGATE-PALMOLIVE: CLEOPATRA IN QUEBEC CONCLUSION Group 6 When a company such as Cleopatra wants to expand their business to overseas, it is most useful to do market research beforehand so that the local buyer behaviour can be understood. Only then the company can start toMarketing StrategyC570: Week 6 Colgate-Palmolive: CleopatraOct 21, 2011·Colgate-Palmolive did not make the right choice to move forward with the Cleo soap product in Canada. If they would have done further research they could have prevented the cost associated with the product. The advertising costs with this project were very large and vast resources were spent on getting the Cleo name out to the public was costly.



Marketing StrategyC570: Week 6 Colgate-Palmolive: Cleopatra

Oct 21, 2011·Colgate-Palmolive did not make the right choice to move forward with the Cleo soap product in Canada. If they would have done further research they could have prevented the cost associated with the product. The advertising costs with this project were very large and vast resources were spent on getting the Cleo name out to the public was costly.

Contact the supplier

C570 Strategic Marketing Musings : The Case of Cleopatra Soap

Jan 30, 2014·In 1986 Colgate-Palmolive attempted to introduce a premium soap product to the Canadian market in Quebec. The soap, Cleopatra, was such a huge hit in France that they had difficulty keeping up with demand. With such a success on their hands, Colgate-Palmolive decided to replicate the accomplishment in another market.

Contact the supplier

Cleopatra beauty soap 1987 commercial New Zealand - YouTube

Jul 18, 2010·This was my favourite commercial when I was a kid... it was so cinematic.

Contact the supplier

Colgate palmolive-cleopatra case - SlideShare

Nov 22, 2016·COLGATE PALMOLIVE:CLEOPATRA SOAP LAUNCH IN CANADA Cleopatra SOAP a beauty care brand of Colgate Palmolive launched in Canada in February 1986 in an Extravaganza in a very dramatic way. Hostesses serving cocktails were dressed like Cleopatra, the queen of ancient Egypt. Multimedia presentation of new brand with the award winning commercial. Each ...

Contact the supplier

Colgate-Palmolive

Colgate-Palmolive SoftSoap Foam Soap with Moisturizers Refills 1250ml SKU#CPC01421. Foaming Formula With Light Moisturizers Leaves Hands Feeling Soft And Clean. Works With SoftSoap Foaming Dispensers. Aquatic Splash scent. 250ml Refill, 2 Refills Per Case.

Contact the supplier

Colgate-Palmolive: Cleopatra - IMD business school

This case demonstrates: a) the dangers in assuming that a product successful in one market will do well in another; b) poor global marketing implementation; c) poor marketing strategy and implementation in general where research was used to back decisions on how to proceed; d) the need for an integrated marketing strategy to launch a new brand; e) overreliance on advertising push to diffuse a ...

Contact the supplier

Antibacterial Dish Soap by Colgate-Palmolive | Medline ...

Antibacterial Dish Soap by Colgate-Palmolive Antibacterial dish liquid is approved to kill 99% of bacteria on dishes Not only cleans but also helps decrease the risk of cross-contamination

Contact the supplier

Colgate-Palmolive to Donate 25 Million Soap Bars, $20 ...

Apr 09, 2020·Colgate-Palmolive to Donate 25 Million Soap Bars, $20 Million in Supplies to COVID-19 Fight The soap wrappers feature hand-washing info and WHO hashtags.

Contact the supplier

Our Brands Around the World | Colgate-Palmolive

Palmolive Dish Soap products remove the toughest grease and give dishes and pots and pans a sparkling clean. The tough, grease-fighting formulas leave hands touchably soft. View website. Irish Spring. ... CP - Colgate Palmolive Company ...

Contact the supplier

Colgate Site - Brands

Colgate-Palmolive offers a full line of liquid and foaming hand soaps along with compatible soap dispensers. We also offer a wide variety of convenient pumps as well as liquid soap refills. Softsoap Soothing Aloe Vera Hand Soap - Refill - 1 gallon.

Contact the supplier

C570 Personal Learning Journal: Cleopatra Case Study

Jan 20, 2013·Colgate-Palmolive decided to position Cleopatra as "the premium quality, premium priced soap and differentiate it from all others." In the premium soap segment, Cleopatra was competing with Dove (#1 market share in the premium market), Camay (#2 market share in the premium market), Caress, Aloe & Lanolin, and Palmolive.

Contact the supplier

Dish Soap and Dishwasher Detergent | Palmolive®

Tough on grease, soft on hands. Whether you're cleaning a stove-top or oven-baked dishes, there's a Palmolive® Dishwashing Liquid that's right for you.

Contact the supplier